For me, quality and functionality always come before style and brand name recognition ... oh, I know, quality and functionality are most often dependably found in stylish name brands, but that's anything but a constant truth ...
I've got two Colibri lighters ... each less than a year old, each expensive, each very stylish, and each totally non-functional ...
Each is (or was at time of failure), still warrantied, but the expense, time and trouble of having the warranty made good exceeds by far, the cost of an inexpensive, no-name, guaranteed-for-life lighter I got at a convenient local store ...
For $10, I bought a lighter than works as well as or better than, any of the many I've ever owned ... if a problem develops, I stop at my local store ... they take it from my hand, drop it in the trash, take a new one from the display, re-set it so it won't develop that "first-refill" failure syndrome, refill it and put it in my hot little hand in less time than it takes me to write a check for my cigar purchase ...
So, while "The Pioneer" has zero name recognition and a great deal less prestige than Colibri, it cost me far less, works far better and has a much more positive guarantee than any I've ever had before ...