Haven't looked at it in years. I think you're right, Jaime....Used to be Deal of the Day or something. They did have a woot-type dealio, also....limited number of packs at good price, which changed either on the hour, or when they sold a certain number.... Then it was plain yellow smiley CI Joe guy....and then for a bit, IIRC, they had Joe ad using photos of real people...even a Jo-ette on occasion, too....maybe they still do that...IDK